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随着社会的不断发展和科技的不断进步,我国各个领域均得到了很好的发展,人们的生活质量也有了很大的提升。服装是人们生活中不可或缺的一部分,其在不断的发展中也拥有了多种样式,但也使得服装行业的竞争变得日益激烈。服装电子商务平台的出现为很多商家带来了新的发展契机,服装院校也在积极将其引入到教学中。本文通过查阅相关资料,简要介绍了服装电商页面的视觉设计规律,服装电子商务平台的视觉应用,以期能够为促进我国服装电子商务方面的发展提供有价值的参考。
With the continuous development of society and the continuous advancement of science and technology, all fields in our country have been well developed, and people’s quality of life has also been greatly improved. Clothing is an integral part of people’s lives, its continuous development also has a variety of styles, but also makes the competition in the apparel industry has become increasingly fierce. The emergence of clothing e-commerce platform for many businesses brought new opportunities for development, clothing institutions are also actively introducing them into teaching. By referring to the relevant information, this paper briefly introduces the visual design rules of apparel e-commerce page and the visual application of apparel e-commerce platform in order to provide valuable reference for promoting the development of apparel e-commerce in our country.