大数据时代的到来,海量数据已经广泛地分布于社会各领域,对各行各业的发展产生了深远影响。旅游电子商务作为一种新型产业,如何借助大数据时代带来的优势实现自身的进一步发展成为了值得思考的问题。本文中,笔者首先介绍了大数据时代和利基策略的概念,然后简单地分析了我国旅游电子商务的发展现状和问题,最后就大数据时代旅游电子商务的利基策略进行了探讨,希望能够为今后的相关问题提供一定的参考依据。 The advent of the era of big data, massive data has been widely distributed in all areas of society, has a profound impact on the development of all walks of life. As a new type of tourism industry, tourism e-commerce has become a question worth considering for with the help of the advantages brought by the era of big data to realize its own further development. In this article, I first introduced the concept of big data era and niche strategy, and then simply analyzed the development status and problems of China’s tourism e-commerce, and finally discussed the niche strategy of tourism e-commerce in the big data era, hoping to be able to Provide some reference for future related issues.