在社会文化的环境下,洛阳旅游纪念品的开发设计在不断发展。旅游纪念品所蕴含的传统文化,是由设计出的产品通过不同的形态所呈现的。形态的塑造影响了人们对传统文化内涵的认识。本文首先探讨了旅游纪念品的功能与分类,以及传统文化在旅游纪念品中的形态表达;其次,就洛阳传统文化形态开发中旅游纪念品的现状和存在的问题进行分析,提出运用洛阳地域特色文化题材,以深化洛阳传统文化形态为目标开发旅游纪念品,借助旅游纪念品质朴的亲和力,不断提升洛阳旅游的文化内涵,强化其旅游市场竞争力。 In the social and cultural environment, the development and design of tourist souvenirs in Luoyang is constantly developing. Traditional souvenirs contain the traditional culture, designed by the product through different forms presented. The shaping of morphology has influenced people’s understanding of the connotation of traditional culture. This article first explores the function and classification of tourist souvenirs, as well as the traditional culture in tourist memorabilia; Secondly, analyzes the current situation and existing problems of tourist souvenirs in the development of traditional culture in Luoyang, and proposes the use of Luoyang regional cultural themes, To deepen the traditional culture of Luoyang as the goal of the development of tourist souvenirs, with the simple affinity of tourist souvenirs, and continuously enhance the cultural connotation of Luoyang tourism, and strengthen its tourism market competitiveness.