论文部分内容阅读
在新媒体的发展下诞生了各种各样多媒体的广告形式,并有着传统平面户外广告无法比拟的优越性。面对新的市场条件,传统纸质平面载体面临着更大的挑战。设计师应当更好的运用传统平面广告的优势,在纸质的平面上不局限于二维空间,要让静态的平面动态化,让平面的世界鲜活起来。在户外平面广告中与消费者产生情感互动,是传统平面广告突破局限的重要诉求点,对平面广告在这个多媒体的时代中生存和发展有着重要意义,而如何巧妙运用这样一种形式来完成平面广告创意成了当下发展平面广告的重要部分。
Under the development of new media, a variety of multimedia advertising forms were born, and the traditional flat outdoor advertising incomparable superiority. In the face of new market conditions, the traditional paper plane carrier faces greater challenges. Designers should make better use of the advantages of traditional print ads in the paper plane is not limited to two-dimensional space, let the static plane dynamic, so that the plane world alive. The interaction with consumers in outdoor print ads is an important demand point of the breakthrough of traditional print ads. It is of great significance to the survival and development of print ads in this multimedia era. How to use such a form wisely to complete the plane Advertising has become an important part of today’s print ads.