8月的北京骄阳似火,月初的持续高温给城市的人们带来一股烦燥和不安。经过一天的燥热与劳碌,在傍晚来一杯清凉爽口的冰镇啤酒,多少给人一些惬意的感觉。毫无疑问,啤酒消费仍是近期酒市的最人消费热点,但与前两月不同的是白酒、葡萄酒、黄酒也开始打破近3个月的沉默,销售状况日益好了起来。国产葡萄酒近期的销售成绩不菲,这主要归功于众多新闻媒体大力炒作法国沃克吕兹省、阿尔代什省、德龙省和加尔省四地区引发的“牛血粉净化”事件。在“牛血粉净化”丑闻爆发不久,北京市各商场就开始自纠自查, The hot sun in Beijing in August sparked an irritable and uneasy atmosphere for people in the city. After a long day of intense heat and labor, in the evening there is a refreshing cool beer, which gives a few feelings of relief. There is no doubt that beer consumption is still the most popular consumer hotspot in the recent wine market. However, unlike the previous two months, liquor, wine, and rice wine have begun to break the silence of the past three months. The sales situation is getting better. The recent sales performance of domestic wines is not unimpressive. This is mainly due to the fact that numerous news media have vigorously speculated about the “Cattle Blood Cleansing” incident triggered by the four regions of Vaucluse, Ardèche, Deron and Gard in France. Shortly after the explosion of the “Cattle Blood Powder Cleanup” scandal, Beijing’s shopping malls began to correct themselves.