论文部分内容阅读
普洛克拉斯说:“那里有数,那里就有美,那里就有发现......”
数字是个神奇的符号,它量化了我们的年龄、身高、体重;每天的时间、温度、湿度;......
甚至我们的智力情况,反映速度,幸福感都被它量化了。
因为我们从小就知道100分和99分的区别。
同时,随着时间的流逝,逐渐我们也明白数字这个符号,在意的核心不是是数字本身,而是思考数字背后的意义。
2007年1月,国际葡萄酒及烈酒研究所(IWSR)的主席Robert Beynat先生来到中国,带给中国朋友“一吨多”的数字。
那我们就一起分享数字,以及数字背后,给葡萄酒带来的意义......
全球葡萄酒及烈酒市场2010年展望
国际葡萄酒及烈酒博览会（VINEXPO）
/国际葡萄酒及烈酒·研究所（IWSR）研究报告
Ⅰ.每年，全球葡萄酒消费增长超过2.66亿瓶
2001到2005年间,全球葡萄酒的消费量以4.15%的速度增长, 达到227.881亿升，相当于303.84亿瓶。2005到2010年间，应继续增长4.8％，达238.825亿升，或318.43亿瓶。
2001到2010年的十年间，全球葡萄酒的消费量预计应增长20.02亿升或26.69亿瓶，年均增长2.669亿瓶。
Ⅰ.World wine consumption increases by more than 266 million bottles every year
Between 2001 and 2005, world consumption of grape wine grew by 4.15% to reach 227.881 million hectolitres, the equivalent of 30.384 billion bottles. Between 2005 and 2010, it should grow by another 4.8% to reach 238.825 million hectolitres, or 31.843 billion bottles.
In the 10-year period from 2001 to 2010, world wine consumption should increase by 20.02 million hectolitres or 2.669 billion bottles. Average growth in consumption for the period works out at 266.9 million bottles per year.
II.每年，消费支出增长超过19亿美元
2005年， 全球的葡萄酒零售额达到了1069.85亿美元， 比2001年增长9.8％。2005到2010年，销售额将继续增长9.4％，达1170.38亿美元。
2001到2010年的十年间，葡萄酒的零售额将增长195.98亿美元，年均增长19.59亿美元。
在这个意义上，全球葡萄酒的销售额与化妆品相当，是唱片销售额的三倍（人们不再购买唱片）。
Ⅱ.And consumer spending by more than $1.9 billion each year.
Total retail wine sales worldwide reached $106.985 billion dollars in 2005, up 9.8% compared to 2001. Sales should grow a further 9.4% between 2005 and 2010 to
$117.038 billion.Over the 10-year period from 2001 to 2010, retail wine sales will increase by $19.598 billion, an average yearly growth of $1.959 billion.
To put wine sales in context, this global sales figure is similar to that of the world cosmetics industry or three times that of worldwide recorded music sales (people don’t buy records any more)
III.2010年美国将成为全球最大的葡萄酒消费国
预计2010年美国的低度无泡葡萄酒的消费量将超过意大利（27.204亿升）和法国（24.889亿升），达到27.3亿升（即全球消费量的12.3％）。
2001到2005年，美国葡萄酒的消费增长率是19.59％ ，2005到2010年，将继续增长18.69％，到这一时期末将超过意大利和法国这两个世界最大的生产国。2005年，美国是第四大生产国和第六大出口国。
2005年，美国是全球最大的葡萄酒市场，零售额为191.70亿美元。预计2005到2010年将增长18.7％，达 227.50亿美元。
Ⅲ.USA will be the leading wine drinking nation worldwide in 2010
Total consumption of still light wine in the USA is forecast to reach 27.3 million hectolitres in 2010 (i.e. 12.3% of world consumption) when the USA will take over the position of leading wine drinking nation in the world ahead of Italy with 27.204 million hectolitres and France with 24.889 million hectolitres.
(more)
The wine consumption in USA grew by 19.59% between 2001 and 2005. It should continue to increase by a further 18.69% from 2005 to 2010, positioning USA ahead of France and just before Italy, the first and second largest world producers at the end of that period.
In 2005, the USA is the 4th largest producer and 6th biggest exporter.
The USA was the world’s biggest wine market in 2005 with total retail sales of $19.17 billion dollars. Between 2005 and 2010 sales are forecast to grow by 18.7% to reach 22.75 billion dollars.
IV.中国和俄罗斯联邦跻身全球十大葡萄酒市场
2001到2005年，与中国的葡萄酒生产发展同步，中国的葡萄酒消费量增长了 22.5％ ，预计2005到2010年将继续增长35.91％。
2005年，中国成为全球第十大无泡葡萄酒消费国，并将于2010年升至第九位。
2001到2005年，俄罗斯联邦的葡萄酒消费增长了37.28％，到2010年将成为全球第八大市场。
Ⅳ. China and the Russian Federation join the top ten world wine markets.
At the same time that China is developing wine production, consumption of wine grew by 22.5% between 2001 and 2005 and will see further growth of 35.91% between 2005 and 2010.
In 2005, China become the tenth largest consumer of still wine in the world and is poised to move up to ninth position in 2010.
The Russian Federation where wine consumption grew by 37.28% between 2001 and 2005, should become the 8th largest market by 2010.
V. 所有种类的葡萄酒销售量都在增加，
但高价位葡萄酒的销售量增长速度更快
2005到2010年间，定价在5——10美元/瓶的葡萄酒的零售额将增长9.12％，而同期10美元以上/瓶的葡萄酒的零售额 将增长17.2％。
与此同时，到2010年，5美元以下/瓶的葡萄酒的消费量将仅增长2.44％。尽管如此，2005年这个价位的销售额仍占无泡葡萄酒总销售额的四分之三以上（77％）。
Ⅴ.All wines sales grow, but sales of higher priced wines are growing faster
Retail sales of wines priced between $5 and $10 per bottle should grow by 9.12% between 2005 and 2010, while that of wines sold for more than $10 a bottle will increase by 17.2% over the same period.
Meanwhile, consumption of wines sold for less than $5 a bottle should only grow by 2.44% by 2010. Nonetheless, wines in this price range accounted for more than three quarters (77%) of sales of still wines in 2005.
VI.全球红葡萄酒的消费量占
无泡葡萄酒总消费量的一半以上
VINEXPO / IWSR首次在研究中依照葡萄酒的不同颜色来分析无泡葡萄酒的消费量。
2005年红葡萄酒的消费量占 全球总消费量的50.19％， 比2001年上升7.48％。2005到2010年间，应继续增长7.11％ ，达113.923亿升或151.89瓶。
桃红葡萄酒也越来越为人们所喜爱。2001到2005年间，全球消费增长了3.84％。2005到2010年，预计将增长6.68％。
相比而言，2005年占全球40.6％消费量的白葡萄酒在2005到2010年间将仅增长0.54％ 。
Ⅵ.Red wine accounts for more than half of world consumption of still wine
For the first time, the VINEXPO / The IWSR study has analysed world still wine consumption by colour.
Red wine consumption represented 50.19% of the world total in 2005, up 7.48% compared to 2001. Growth should continue by a further 7.11% between 2005 and 2010 to reach 113.923 million hectolitres or 15.189 billion bottles.
Rosé wines are also enjoying growing popularity, with world consumption, having increased by 3.84% between 2001 and 2005, set to grow a further 6.68% between 2005 and 2010.
White wine by contrast, accounted for 40.6% of world consumption in 2005 and should see growth limited to 0.54% between 2005 and 2010.
Ⅶ在全球大多数市场上，
葡萄酒的人均消费量保持持续增长
在依照人均（饮酒年龄）消费量排名的前20个葡萄酒市场中，只有6个国家预计在2005到2010年间消费量会有所下滑。它们是法国，瑞士，葡萄牙，阿根廷，奥地利和西班牙。在这6个国家中，5个是生产国，并且目前的人均年消费量为40升。
据VINEXPO/IWSR分析，其余市场的消费量将会持续增长。
成年人年均消费40升葡萄酒，相当于平均每周喝一瓶 75厘升的酒。
Ⅶ.Wine Consumption per head continues to grow in most world markets
Only six countries among the top 20 top wine markets in the world ranked by consumption per head (of wine drinking age), will see a decline between 2005 and 2010. They are France, Switzerland, Portugal, Argentina, Austria and Spain. Among these six, 5 are producing countries and current consumption per head is 40 litres a year per person.
Consumption in the rest of the markets analysed by VINEXPO/IWSR will see continued increases in wine drinking.
An average annual consumption of 40 litres a year per adult is equivalent to an average of one 75 cl bottle per week.
Ⅷ.到2010年生产过剩将会减少
除了全球范围内在各个葡萄收获季影响葡萄酒生产的天气原因之外，VINEXPO/IWSR注意到，相对消费量而言的生产过剩情况在减少。
2006到2010年间，生产过剩应该从32.599亿升减少到23.361亿升，或占这一时期末全球产量的8.7%。
Ⅷ.The production surplus should decrease worldwide by 2010
Apart from the weather patterns, which influence grape wine production across the world from one vintage to the next, VINEXPO/IWSR note a reduction in the surplus of wine produced compared to world consumption.
Between 2006 and 2010, this surplus should decrease from 32.599 million hectolitres to 23.361 million hectolitres or 8.7% of world production at the end of the period.
Ⅸ.国际贸易继续快速增长
2005年无泡葡萄酒的进口量达到51.304亿升(全球消费量的24.2%)，比2001年增长20.9%。
到2010年，无泡葡萄酒的进口量应达到58.82亿升，比2005年又增长14.65%。
从2001到2010年这十年，葡萄酒的总进口量将增长38.6%，比同期葡萄酒总消费量的增速要快4倍。
Ⅸ.International trade continues to grow fast
Imports of still wines reached 51.304 million hectolitres in 2005 (24.2% of world consumption), up 20.9% compared to 2001.
By 2010, imports of still wine should reach 58.82 million hectolitres, which represents further growth of 14.65% compared to 2005.
Over the 10-years from 2001 to 2010, total wine imports will grow by 38.6%, which is 4 times faster than the overall consumption of wine in the same period.
中国葡萄酒和烈酒市场2010年展望
国际葡萄酒及烈酒博览会(VINEXPO)/国际葡萄酒及烈酒研究所(IWSR)2007年研究报告
Ⅰ.中国是亚洲领先的葡萄酒生产国
2005年中国生产了3.85亿升葡萄酒。
在中国，葡萄酒的生产随着人们饮酒习惯的改变而改变。
控制着超过半数产量的规模最大的六家生产商正逐步放弃以葡萄和其它水果为原料的果酒和混合酒的生产以适应消费者偏好的改变。
到2010年，葡萄酒的产量应该达到4.2亿升， 比2005年增长9.09％。
Ⅰ.China is the leading Asian producer of grape-based wine.
China produced 3.85 million hectolitres of grape-based wine in 2005.
The production of wine follows the changes in drinking habits in China.
The producers, the top 6 of whom control more than half of the total quantity produced, are gradually giving up fruit wines and blended products based on grape and other fruit in order to adapt to these changes in consumer preference.
By 2010, the production of grape-based wine should reach 4.2 million hectolitres, an increase of9.09% compared to 2005.
Ⅱ2005年中国跻身全球十大葡萄酒消费国
2004到2005年间，中国的葡萄酒消费量 增长了13.06％ ，达 4.232亿升（5.6426亿瓶），成为全球 十大低度无泡葡萄酒的消费国。
跟据VINEXPO /IWSR 2007年研究报告，2005到2010年，葡萄酒的消费量应继续增长35.44％。
2001到2010年10年间，消费量 将增长65.52％，比 全球总 增长速度快6.5倍。
Ⅱ.China became a member of the top ten consumer nations in the world in 2005!
Wine consumption rose by 13.06% between 2004 and 2005 in China to reach 4.232 million hectolitres (564.26 million bottles) positioning China as the 10th largest consumer nation of still light wines in the world.
According to the VINEXPO / The IWSR 2007 study, wine consumption should grow a further 35.44% between 2005 and 2010.
Over the 10-year period from 2001 to 2010, growth in consumption will be 65.52%, which is six and a half times faster than overall world growth.
Ⅲ预计十年间葡萄酒的销售额将增长一倍
2001到2010年，中国低度无泡葡萄酒的零售额将增长95.17%， 从8.48亿美金增长至16.55亿美金。
Ⅲ.Wine sales are expected to double in value over 10 years.
From 2001 to 2010, retail sales of still light wines in China will increase by 95.17% from US$848 million to US$1.655 billion.
Ⅳ高端市场快速成长
在2005年的总销售额中，尽管定价低于5美金/瓶的葡萄酒的销售额占到 92.68％，但此价位的销售额在2001到2005年间仅 增长了19.18％。而同一时期，定价在5美元以上/瓶的葡萄酒的销售额却 增长了86.25％ 。定价在10美元以上/瓶的葡萄酒的销售额甚至增长了110.53％。
2005到2010年，VINEXPO / IWSR 预计定价在5-10美元/瓶的葡萄酒的销售额将增长154.59％，同时定价高于10美金/瓶的葡萄酒的销售额将增长157.5％。
Ⅳ.The high end of the market is growing very fast…
Although sales of wines priced at less than US$5 per bottle accounted for 92.68% of total turnover in 2005, this category had only grown by 19.18% between 2001 and 2005. Over the same period, however, sales of wines priced at more than US$5 per bottle grew by 86.25%.
Sales of wines priced at more than US$10 per bottle even grew by 110.53% in the same period.
From 2005 to 2010, VINEXPO / The IWSR envisage an increase in sales of wines priced between US$5 and US$10 per bottle of 154.59%, while sales of wines priced over US$10 per bottle are expected to grow by 157.5%!
Ⅴ.进口葡萄酒的消费量
2005年进口葡萄酒在总消费量中仅占5.6％（即23,700,000升），但这已比2001年增长62.32％。
到2010年，预计进口葡萄酒总量将继续增长53.58％，达 36,400,000升。
Ⅴ. as is the consumption of imported wines
Imported wines accounted for only 5.6% of the total volumes drunk in 2005 (i.e. 237,000 hectolitres), but this figure was already the result of 62.32% growth compared to 2001.
By 2010, volumes of imported wines are expected to grow by a further 53.58% to reach 364,000 hectolitres.
Ⅵ.白葡萄酒和桃红葡萄酒
据VINEXPO / IWSR 估计，2005年中国低度无泡葡萄酒总消费量 的80％为红葡萄酒。
然而从2001到2005年，占总消费量19％的白葡萄酒却 增长了36.91％ ，并将在2005到2010年间继续增长64.57％。
与此同时，占2005年总消费量1％的桃红葡萄酒将增长36.59％。
Ⅵ.and that of white and rosé wines.
VINEXPO / The IWSR estimate the consumption of red wine to represent 80% of all still light wines drunk in China in 2005.
However the consumption of white wine, that represents 19% of the total, grew by 36.91% from 2001 to 2005 and should increase by a further 64.57% between 2005 and 2010.
Volumes of rosé wines, consumption of which represented 1% of the total in 2005, should increase by 36.59% over the same period.
Ⅶ .法国是中国首要的进口葡萄酒供应国
2001到2005年，法国销往中国的葡萄酒 增长了55.73％ ， 占总进口金额的40％。
所有供应中国市场的国家都在增加发货 量。尤其是澳大利亚和智利产的葡萄酒同期分别增长了68.96％和60％。
Ⅶ. France is the leading supplier of imported wines to China.
Between 2001 and 2005, French wine sales to China rose by 55.73% to reach 40% of all imported wines.
All countries supplying the Chinese market are increasing the volumes they send there. In the period from 2001 to 2005, Australian and Chilean wines in particular saw growth in their supplies of 68.96% and 60% respectively.
数字是个神奇的符号,它量化了我们的年龄、身高、体重;每天的时间、温度、湿度;......
甚至我们的智力情况,反映速度,幸福感都被它量化了。
因为我们从小就知道100分和99分的区别。
同时,随着时间的流逝,逐渐我们也明白数字这个符号,在意的核心不是是数字本身,而是思考数字背后的意义。
2007年1月,国际葡萄酒及烈酒研究所(IWSR)的主席Robert Beynat先生来到中国,带给中国朋友“一吨多”的数字。
那我们就一起分享数字,以及数字背后,给葡萄酒带来的意义......
全球葡萄酒及烈酒市场2010年展望
国际葡萄酒及烈酒博览会（VINEXPO）
/国际葡萄酒及烈酒·研究所（IWSR）研究报告
Ⅰ.每年，全球葡萄酒消费增长超过2.66亿瓶
2001到2005年间,全球葡萄酒的消费量以4.15%的速度增长, 达到227.881亿升，相当于303.84亿瓶。2005到2010年间，应继续增长4.8％，达238.825亿升，或318.43亿瓶。
2001到2010年的十年间，全球葡萄酒的消费量预计应增长20.02亿升或26.69亿瓶，年均增长2.669亿瓶。
Ⅰ.World wine consumption increases by more than 266 million bottles every year
Between 2001 and 2005, world consumption of grape wine grew by 4.15% to reach 227.881 million hectolitres, the equivalent of 30.384 billion bottles. Between 2005 and 2010, it should grow by another 4.8% to reach 238.825 million hectolitres, or 31.843 billion bottles.
In the 10-year period from 2001 to 2010, world wine consumption should increase by 20.02 million hectolitres or 2.669 billion bottles. Average growth in consumption for the period works out at 266.9 million bottles per year.
II.每年，消费支出增长超过19亿美元
2005年， 全球的葡萄酒零售额达到了1069.85亿美元， 比2001年增长9.8％。2005到2010年，销售额将继续增长9.4％，达1170.38亿美元。
2001到2010年的十年间，葡萄酒的零售额将增长195.98亿美元，年均增长19.59亿美元。
在这个意义上，全球葡萄酒的销售额与化妆品相当，是唱片销售额的三倍（人们不再购买唱片）。
Ⅱ.And consumer spending by more than $1.9 billion each year.
Total retail wine sales worldwide reached $106.985 billion dollars in 2005, up 9.8% compared to 2001. Sales should grow a further 9.4% between 2005 and 2010 to
$117.038 billion.Over the 10-year period from 2001 to 2010, retail wine sales will increase by $19.598 billion, an average yearly growth of $1.959 billion.
To put wine sales in context, this global sales figure is similar to that of the world cosmetics industry or three times that of worldwide recorded music sales (people don’t buy records any more)
III.2010年美国将成为全球最大的葡萄酒消费国
预计2010年美国的低度无泡葡萄酒的消费量将超过意大利（27.204亿升）和法国（24.889亿升），达到27.3亿升（即全球消费量的12.3％）。
2001到2005年，美国葡萄酒的消费增长率是19.59％ ，2005到2010年，将继续增长18.69％，到这一时期末将超过意大利和法国这两个世界最大的生产国。2005年，美国是第四大生产国和第六大出口国。
2005年，美国是全球最大的葡萄酒市场，零售额为191.70亿美元。预计2005到2010年将增长18.7％，达 227.50亿美元。
Ⅲ.USA will be the leading wine drinking nation worldwide in 2010
Total consumption of still light wine in the USA is forecast to reach 27.3 million hectolitres in 2010 (i.e. 12.3% of world consumption) when the USA will take over the position of leading wine drinking nation in the world ahead of Italy with 27.204 million hectolitres and France with 24.889 million hectolitres.
(more)
The wine consumption in USA grew by 19.59% between 2001 and 2005. It should continue to increase by a further 18.69% from 2005 to 2010, positioning USA ahead of France and just before Italy, the first and second largest world producers at the end of that period.
In 2005, the USA is the 4th largest producer and 6th biggest exporter.
The USA was the world’s biggest wine market in 2005 with total retail sales of $19.17 billion dollars. Between 2005 and 2010 sales are forecast to grow by 18.7% to reach 22.75 billion dollars.
IV.中国和俄罗斯联邦跻身全球十大葡萄酒市场
2001到2005年，与中国的葡萄酒生产发展同步，中国的葡萄酒消费量增长了 22.5％ ，预计2005到2010年将继续增长35.91％。
2005年，中国成为全球第十大无泡葡萄酒消费国，并将于2010年升至第九位。
2001到2005年，俄罗斯联邦的葡萄酒消费增长了37.28％，到2010年将成为全球第八大市场。
Ⅳ. China and the Russian Federation join the top ten world wine markets.
At the same time that China is developing wine production, consumption of wine grew by 22.5% between 2001 and 2005 and will see further growth of 35.91% between 2005 and 2010.
In 2005, China become the tenth largest consumer of still wine in the world and is poised to move up to ninth position in 2010.
The Russian Federation where wine consumption grew by 37.28% between 2001 and 2005, should become the 8th largest market by 2010.
V. 所有种类的葡萄酒销售量都在增加，
但高价位葡萄酒的销售量增长速度更快
2005到2010年间，定价在5——10美元/瓶的葡萄酒的零售额将增长9.12％，而同期10美元以上/瓶的葡萄酒的零售额 将增长17.2％。
与此同时，到2010年，5美元以下/瓶的葡萄酒的消费量将仅增长2.44％。尽管如此，2005年这个价位的销售额仍占无泡葡萄酒总销售额的四分之三以上（77％）。
Ⅴ.All wines sales grow, but sales of higher priced wines are growing faster
Retail sales of wines priced between $5 and $10 per bottle should grow by 9.12% between 2005 and 2010, while that of wines sold for more than $10 a bottle will increase by 17.2% over the same period.
Meanwhile, consumption of wines sold for less than $5 a bottle should only grow by 2.44% by 2010. Nonetheless, wines in this price range accounted for more than three quarters (77%) of sales of still wines in 2005.
VI.全球红葡萄酒的消费量占
无泡葡萄酒总消费量的一半以上
VINEXPO / IWSR首次在研究中依照葡萄酒的不同颜色来分析无泡葡萄酒的消费量。
2005年红葡萄酒的消费量占 全球总消费量的50.19％， 比2001年上升7.48％。2005到2010年间，应继续增长7.11％ ，达113.923亿升或151.89瓶。
桃红葡萄酒也越来越为人们所喜爱。2001到2005年间，全球消费增长了3.84％。2005到2010年，预计将增长6.68％。
相比而言，2005年占全球40.6％消费量的白葡萄酒在2005到2010年间将仅增长0.54％ 。
Ⅵ.Red wine accounts for more than half of world consumption of still wine
For the first time, the VINEXPO / The IWSR study has analysed world still wine consumption by colour.
Red wine consumption represented 50.19% of the world total in 2005, up 7.48% compared to 2001. Growth should continue by a further 7.11% between 2005 and 2010 to reach 113.923 million hectolitres or 15.189 billion bottles.
Rosé wines are also enjoying growing popularity, with world consumption, having increased by 3.84% between 2001 and 2005, set to grow a further 6.68% between 2005 and 2010.
White wine by contrast, accounted for 40.6% of world consumption in 2005 and should see growth limited to 0.54% between 2005 and 2010.
Ⅶ在全球大多数市场上，
葡萄酒的人均消费量保持持续增长
在依照人均（饮酒年龄）消费量排名的前20个葡萄酒市场中，只有6个国家预计在2005到2010年间消费量会有所下滑。它们是法国，瑞士，葡萄牙，阿根廷，奥地利和西班牙。在这6个国家中，5个是生产国，并且目前的人均年消费量为40升。
据VINEXPO/IWSR分析，其余市场的消费量将会持续增长。
成年人年均消费40升葡萄酒，相当于平均每周喝一瓶 75厘升的酒。
Ⅶ.Wine Consumption per head continues to grow in most world markets
Only six countries among the top 20 top wine markets in the world ranked by consumption per head (of wine drinking age), will see a decline between 2005 and 2010. They are France, Switzerland, Portugal, Argentina, Austria and Spain. Among these six, 5 are producing countries and current consumption per head is 40 litres a year per person.
Consumption in the rest of the markets analysed by VINEXPO/IWSR will see continued increases in wine drinking.
An average annual consumption of 40 litres a year per adult is equivalent to an average of one 75 cl bottle per week.
Ⅷ.到2010年生产过剩将会减少
除了全球范围内在各个葡萄收获季影响葡萄酒生产的天气原因之外，VINEXPO/IWSR注意到，相对消费量而言的生产过剩情况在减少。
2006到2010年间，生产过剩应该从32.599亿升减少到23.361亿升，或占这一时期末全球产量的8.7%。
Ⅷ.The production surplus should decrease worldwide by 2010
Apart from the weather patterns, which influence grape wine production across the world from one vintage to the next, VINEXPO/IWSR note a reduction in the surplus of wine produced compared to world consumption.
Between 2006 and 2010, this surplus should decrease from 32.599 million hectolitres to 23.361 million hectolitres or 8.7% of world production at the end of the period.
Ⅸ.国际贸易继续快速增长
2005年无泡葡萄酒的进口量达到51.304亿升(全球消费量的24.2%)，比2001年增长20.9%。
到2010年，无泡葡萄酒的进口量应达到58.82亿升，比2005年又增长14.65%。
从2001到2010年这十年，葡萄酒的总进口量将增长38.6%，比同期葡萄酒总消费量的增速要快4倍。
Ⅸ.International trade continues to grow fast
Imports of still wines reached 51.304 million hectolitres in 2005 (24.2% of world consumption), up 20.9% compared to 2001.
By 2010, imports of still wine should reach 58.82 million hectolitres, which represents further growth of 14.65% compared to 2005.
Over the 10-years from 2001 to 2010, total wine imports will grow by 38.6%, which is 4 times faster than the overall consumption of wine in the same period.
中国葡萄酒和烈酒市场2010年展望
国际葡萄酒及烈酒博览会(VINEXPO)/国际葡萄酒及烈酒研究所(IWSR)2007年研究报告
Ⅰ.中国是亚洲领先的葡萄酒生产国
2005年中国生产了3.85亿升葡萄酒。
在中国，葡萄酒的生产随着人们饮酒习惯的改变而改变。
控制着超过半数产量的规模最大的六家生产商正逐步放弃以葡萄和其它水果为原料的果酒和混合酒的生产以适应消费者偏好的改变。
到2010年，葡萄酒的产量应该达到4.2亿升， 比2005年增长9.09％。
Ⅰ.China is the leading Asian producer of grape-based wine.
China produced 3.85 million hectolitres of grape-based wine in 2005.
The production of wine follows the changes in drinking habits in China.
The producers, the top 6 of whom control more than half of the total quantity produced, are gradually giving up fruit wines and blended products based on grape and other fruit in order to adapt to these changes in consumer preference.
By 2010, the production of grape-based wine should reach 4.2 million hectolitres, an increase of9.09% compared to 2005.
Ⅱ2005年中国跻身全球十大葡萄酒消费国
2004到2005年间，中国的葡萄酒消费量 增长了13.06％ ，达 4.232亿升（5.6426亿瓶），成为全球 十大低度无泡葡萄酒的消费国。
跟据VINEXPO /IWSR 2007年研究报告，2005到2010年，葡萄酒的消费量应继续增长35.44％。
2001到2010年10年间，消费量 将增长65.52％，比 全球总 增长速度快6.5倍。
Ⅱ.China became a member of the top ten consumer nations in the world in 2005!
Wine consumption rose by 13.06% between 2004 and 2005 in China to reach 4.232 million hectolitres (564.26 million bottles) positioning China as the 10th largest consumer nation of still light wines in the world.
According to the VINEXPO / The IWSR 2007 study, wine consumption should grow a further 35.44% between 2005 and 2010.
Over the 10-year period from 2001 to 2010, growth in consumption will be 65.52%, which is six and a half times faster than overall world growth.
Ⅲ预计十年间葡萄酒的销售额将增长一倍
2001到2010年，中国低度无泡葡萄酒的零售额将增长95.17%， 从8.48亿美金增长至16.55亿美金。
Ⅲ.Wine sales are expected to double in value over 10 years.
From 2001 to 2010, retail sales of still light wines in China will increase by 95.17% from US$848 million to US$1.655 billion.
Ⅳ高端市场快速成长
在2005年的总销售额中，尽管定价低于5美金/瓶的葡萄酒的销售额占到 92.68％，但此价位的销售额在2001到2005年间仅 增长了19.18％。而同一时期，定价在5美元以上/瓶的葡萄酒的销售额却 增长了86.25％ 。定价在10美元以上/瓶的葡萄酒的销售额甚至增长了110.53％。
2005到2010年，VINEXPO / IWSR 预计定价在5-10美元/瓶的葡萄酒的销售额将增长154.59％，同时定价高于10美金/瓶的葡萄酒的销售额将增长157.5％。
Ⅳ.The high end of the market is growing very fast…
Although sales of wines priced at less than US$5 per bottle accounted for 92.68% of total turnover in 2005, this category had only grown by 19.18% between 2001 and 2005. Over the same period, however, sales of wines priced at more than US$5 per bottle grew by 86.25%.
Sales of wines priced at more than US$10 per bottle even grew by 110.53% in the same period.
From 2005 to 2010, VINEXPO / The IWSR envisage an increase in sales of wines priced between US$5 and US$10 per bottle of 154.59%, while sales of wines priced over US$10 per bottle are expected to grow by 157.5%!
Ⅴ.进口葡萄酒的消费量
2005年进口葡萄酒在总消费量中仅占5.6％（即23,700,000升），但这已比2001年增长62.32％。
到2010年，预计进口葡萄酒总量将继续增长53.58％，达 36,400,000升。
Ⅴ. as is the consumption of imported wines
Imported wines accounted for only 5.6% of the total volumes drunk in 2005 (i.e. 237,000 hectolitres), but this figure was already the result of 62.32% growth compared to 2001.
By 2010, volumes of imported wines are expected to grow by a further 53.58% to reach 364,000 hectolitres.
Ⅵ.白葡萄酒和桃红葡萄酒
据VINEXPO / IWSR 估计，2005年中国低度无泡葡萄酒总消费量 的80％为红葡萄酒。
然而从2001到2005年，占总消费量19％的白葡萄酒却 增长了36.91％ ，并将在2005到2010年间继续增长64.57％。
与此同时，占2005年总消费量1％的桃红葡萄酒将增长36.59％。
Ⅵ.and that of white and rosé wines.
VINEXPO / The IWSR estimate the consumption of red wine to represent 80% of all still light wines drunk in China in 2005.
However the consumption of white wine, that represents 19% of the total, grew by 36.91% from 2001 to 2005 and should increase by a further 64.57% between 2005 and 2010.
Volumes of rosé wines, consumption of which represented 1% of the total in 2005, should increase by 36.59% over the same period.
Ⅶ .法国是中国首要的进口葡萄酒供应国
2001到2005年，法国销往中国的葡萄酒 增长了55.73％ ， 占总进口金额的40％。
所有供应中国市场的国家都在增加发货 量。尤其是澳大利亚和智利产的葡萄酒同期分别增长了68.96％和60％。
Ⅶ. France is the leading supplier of imported wines to China.
Between 2001 and 2005, French wine sales to China rose by 55.73% to reach 40% of all imported wines.
All countries supplying the Chinese market are increasing the volumes they send there. In the period from 2001 to 2005, Australian and Chilean wines in particular saw growth in their supplies of 68.96% and 60% respectively.