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从理性到感性,建立汽车科技化、人文化、全球化的品牌新形象,最终形成的是人、车、自然之间和谐的普世价值观传递。业界都知道:福田汽车是从低端的低速汽车起步,说难听一点就是从农用车开始。在几年前我听了这样的议论会很不开心,但是现在我很自豪。因为我们品牌建设的起步是从“负”资产开始,而福田汽车仅仅用了14年的短暂时间,发展成为全球产销量最大的商用车汽车
From rationality to sensibility, the establishment of a new brand image of automotive technology, culture and globalization will ultimately result in the transfer of universal values of harmony among people, vehicles and nature. The industry knows: Foton Motor is starting from the low-end low-speed car, saying that it is ugly to start with agricultural vehicles. I was very unhappy when I heard such a talk a few years ago, but now I am very proud. Because our brand building started from the “negative” asset, Foton Motor took only 14 years to develop into the largest commercial vehicle in the world