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企业以及部分城市自20世纪50年代以来就开始了自身形象的塑造和建设,并通过长期的实践活动,逐步走向一套相对完整的理论体系,这就是CI战略。随着21世纪世界各国各城市旅游业的发展,同时我国人民生活水平的不断提高,中国综合国力的提升,人民对旅游业的需求也不断上升。旅游业的发展,对于促进经济社会可持续发展具有重大的战略意义和紧迫的现实意义,所以我们将CI战略引入巢湖市旅游形象中,并逐步建立系统完善个性的巢湖市旅游形象识别系统,这将对巢湖市美好的旅游形象的确立和塑造带来科学性的指导价值。
Enterprises and some cities since the 1950s began its own image of building and construction, and through long-term practice activities, and gradually move toward a relatively complete theoretical system, which is the CI strategy. With the development of tourism in all cities and cities in the world in the 21st century and the continuous improvement of people’s living standards in China, the overall national strength of China has risen. People’s demand for tourism has also been on the rise. The development of tourism is of great strategic significance and urgent practical significance for promoting the sustainable development of economy and society. Therefore, we will introduce the CI strategy into the tourism image of Chaohu City, and gradually establish the system of tourism personality recognition in Chaohu City. Will bring a scientific guiding value to the establishment and shaping of the beautiful tourism image in Chaohu City.