联想在这几年中取得的成绩和所处的经济地位,已引起了政界和学术界的重视。本文在介绍了联想的背景后,分析了其电子商务的特点和优势。然后总结出公司在面对当前的激烈竞争,所采取的营销战略,最后阐述了其电子商务中存在的问题和相应的对策。 Lenovo’s achievements in the past few years and its economic status have drawn the attention of politicians and academics. After introducing the background of Lenovo, this article analyzes the characteristics and advantages of its e-commerce. Then it summarizes the marketing strategy adopted by the company in the face of the current fierce competition, and finally elaborates the problems existing in its e-commerce and corresponding countermeasures.