近年来,随着网络技术的迅猛发展,报纸、电视、广播等传统媒体与新媒体的竞争日益激烈,传统媒体特别是纸媒,都在为如何应对新媒体的剧烈冲击而寻求新的出路。面对新媒体的冲击,作为地市级党报的白银日报,在近年来的办报实践中,通过建立新闻网、微信公众号、手机报等,加强报网互动,努力实现从单一传统媒体向全媒体转型。与此同时,坚持开放办报理念,在坚守中创新,在创新中发展,注重服务性、创新性、新闻性,打造报纸时评专栏品牌,坚持做好评论这个报纸传统优势项目,在做有力度、有 In recent years, with the rapid development of network technology, the competition between traditional media such as newspapers, television and radio is getting more and more intense with new media. Traditional media, especially paper media, are seeking new ways to deal with the violent impact of new media. In the face of the impact of new media, as a prefectural municipal party newspaper, Silver Daily, in its practice of running newspapers and magazines in recent years, it has stepped up its interaction with the newspaper network through the establishment of the News Network, WeChat public account, mobile newspaper and so on, All media transition. At the same time, adhere to the concept of opening up and running newspapers, insist on innovation, development in innovation, focus on service, innovation, information, build newspaper comment column brand, insist on doing a good job of reviewing the traditional advantages of the newspaper project, ,Have