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Zara,来自西班牙的快时尚品牌,全世界热销,在国内线下,那更是女生必逛店铺。但这个世界大牌天猫旗舰店的首页设计,可真够业余的。索尔的观点是,品牌比营销重要,营销比转化率重要,转化率比流量重要。Zara旗舰店,只是其中一个案例,我想说的是,那么多天猫大牌的旗舰店,页面视觉,设计体验做的很差,比如Vero moda,思莱德等,包括原先我操盘的户外第一探路者,详情页多数都是白图(后来我改进过很多),为啥转化率还超高?
Zara, fast-fashion brand from Spain, selling the world, in the domestic line, it is more girls will visit the shop. But the world’s first Lynx flagship store’s homepage design, can be really amateur. Sol’s point is that branding is more important than marketing, marketing is more important than conversion, and conversion is more important than traffic. Zara flagship store, just one of the cases, I would like to say is that so many Lynx big flagship store, page vision, design experience to do very poor, such as Vero moda, 斯莱德, including the original I manipulated outdoor The first Pathfinder, most of the detail page is a white map (later I improved a lot), why the conversion rate is still high?