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分析好利来现代城店的品牌效益,简介好利来公司并界定品牌效益内涵;以北京市好利来现代城店为例对好利来品牌效益现状进行分析,针对好利来公司品牌效益的需求方和供给方影响因素分析,得出好利来公司发展的优缺点;最后,为好利来品牌营销及维护提出实时性策略,品牌营销策略包括:电视媒体宣传、户外站牌宣传、POP广告宣传、主题促销、无声营销;维护策略包括:提升产品知名度和美誉度策略、制定产品本土化策略、提升产品服务化策略、创造可持续创新策略。
To analyze the brand benefit of Hyundai City store, to introduce Hollyland Company and to define the connotation of brand benefit; to take Beijing Hollytown Hyundai City store as an example to analyze the present benefit status of Holliday brand; to analyze the demand side and supply side influence factors of Holliday brand benefit, Finally, Hololi to brand marketing and maintenance of real-time strategy, brand marketing strategies include: TV media publicity, outdoor station advertising, POP advertising, thematic promotion, silent marketing; maintenance strategies include: Improve product visibility and reputation strategy, product localization strategy, improve product service strategy, and create sustainable innovation strategy.