《中国企业家》2015年第21期封面故事《企鹅爱骚年》在应用界,QQ是一个神话,它曾拥有近10亿用户,在移动互联网时代也曾一度走入低谷,但现在QQ依然辉煌,其商业化进程、用户活跃度已经不输微信。从QQ一度尝试老幼通吃,到重返年轻化之路中,我们可以看到很多产品的影子。它们凭借“一招鲜”取得成功并迅速扩展至更大的市场,但随后被各个细分领域竞争 “Chinese Entrepreneurship” 2015 No.21 Cover story “Penguin Loves the Year of the Year” In the world of application, QQ is a myth. It used to have nearly 1 billion subscribers and once fell into a downtrend in the mobile Internet era. However, QQ is still Brilliant, the process of its commercialization, user activity has not lost WeChat. From the QQ once tried all-you-can-eat, to return to the younger path, we can see the shadow of many products. They succeeded and expanded quickly to bigger markets with “a fresh one,” but then competed in various segments