为加快南昌旅游业的发展,迫切需要进一步增强旅游业发展的意识,明确发展战略,采取积极有效的措施,促进南昌旅游的跨越发展。一、南昌旅游业现状(一)旅游企业概况1、景区景点。南昌历史渊源流长,自然景观、人文景观众多,旅游资源十分丰富。素有“物华天宝、人杰地灵”之称,但目前旅游资源的开发利用率较低,包装炒作的力度不大,知名度较高的景点极少。 In order to speed up the tourism development in Nanchang, we urgently need to further enhance the awareness of tourism development, clarify the development strategy and take active and effective measures to promote the leapfrog development of tourism in Nanchang. First, Nanchang tourism status (A) Overview of tourism enterprises 1, scenic spots. Nanchang has a long history, a large number of natural landscapes and cultural attractions, and rich tourism resources. Known as “Wuhua Tianbao, outstanding people,” said, but the current development and utilization of tourism resources is low, the intensity of packaging speculation is not large, high visibility attractions rarely.