本文将从电视台观众调研的角度,思考和探讨质化研究在电视受众调研工作中的重要作用及相关应用,以期对电视从业者和受众调研工作者有所启发。一、质化研究的界定(一)什么是质化研究质化研究的概念源于定性研究。在社会学、心理学等研究领域,由于过去定性研究的涵义过于抽象和宽 This article will consider and discuss the important role and related applications of qualitative research in TV audience research from the point of view of television audiences, with a view to inspiring TV practitioners and audience research workers. First, the definition of qualitative research (A) What is qualitative research The concept of qualitative research from qualitative research. In sociology, psychology and other research fields, due to the past, the meaning of qualitative research is too abstract and wide