提起家用压面机,也许你会说,这是一个不起眼的产品。 然而,只要你在1996年看过中央电视台的《焦点访谈》节目的有关广告,就不能不对这个小产品刮目相看了。因为正是在这一黄金时间段里,“复兴手动、电动压面机,山东龙口”的广告语在华夏大地上传播到了千家万户,使这一产品身价百倍了。 山东复兴集团龙口市机械制造厂以1911万元的价格中标争得了这一广告播出权,不仅显示了它雄厚的经济实力,而且它的决策者的眼光与魄力也跃然屏幕给人以不容小觑的深刻印象。 Mention home press machine, maybe you will say, this is a humble product. However, as long as you read the relevant advertisements of CCTV’s “Focus Interview” program in 1996, you must be able to look at this small product. Because it was during this prime time period that the slogans of “rejuvenation manual, electric pressing machine, Shandong Longkou” spread to millions of households in the Chinese land, making this product worth a hundredfold. Shandong Fuxing Group Longkou Machinery Manufacturing Plant won the advertising right with a bid of 19,110,000 yuan. It not only shows its strong economic strength, but also the eyes and energy of its decision makers. I am deeply impressed.