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作为软件科技、文化艺术及娱乐产业的重要组成部分,动漫游戏不仅具有广泛的影响力和潜在的发展力,而且可以利用其长达70年的生命周期,持续延伸到影视、服装、玩具、工艺品、出版、广告、休闲、娱乐以及软件、工业设计、多媒体、信息通讯等各类产业,形成动漫游戏产业链及其集群,以及庞大的市场规模和旺盛的消费需求。因此,加快动漫游戏产业的发展,对于加快我国产业结构调整和战略转型,推动经济增长方式转变,具有重大的现实意义。作者通过对国内外动漫游戏产业的分析,讨论了动漫游戏产业的链接形成问题,并就动漫游戏产业发展提出一系列政策扶持建议。
As an important part of software technology, culture, arts and entertainment industry, anime games not only have a wide range of influence and potential for development, but also can extend their life span of 70 years into film, clothing, toys, handicrafts , Publishing, advertising, leisure and entertainment as well as various industries such as software, industrial design, multimedia and information communication to form the animation game industry chain and its cluster as well as its huge market size and strong consumer demand. Therefore, accelerating the development of the animation game industry is of great realistic significance for accelerating the readjustment and strategic transformation of China’s industrial structure and promoting the transformation of the mode of economic growth. Through the analysis of animation game industry at home and abroad, the author discusses the formation of animation game industry link, and proposes a series of policy support suggestions on the development of animation game industry.