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随着计算机技术的不断发展,人们日常生活和工作中都充满着网络文学。网络文学不仅在人们的生活中有着重要的作用,还逐渐成为推动社会发展的新生力量。从本质方面来讲,网络文学与传统文学最大的区别是传播媒介有所不同,但它们的传播目的是相同的,它们都想把文学内容传递给人们,让人们更好的了解网络文学的精髓和内涵,并能够很好的发展传承下去。本文主要从网络文学面对的社会大环境出发,从而找到网络文化与大数据之间的连接点,进一步分析网络文学在发展过程中遇到的问题和挑战,从而制定针对性的应对策略,来不断的促进网络文学的繁荣发展。
With the continuous development of computer technology, people’s daily life and work are full of online literature. Internet literature not only plays an important role in people’s life, but also gradually becomes the new force to promote social development. In essence, the biggest difference between online literature and traditional literature is that media have different meanings. However, they all share the same purpose of communication. Both of them want to convey the literary content to people and make people understand the essence of online literature better And connotation, and can well develop inheritance. This article mainly from the social environment facing the network literature to find the connection between network culture and big data to further analyze the network literature in the development process of the problems and challenges encountered in order to formulate targeted coping strategies to Constantly promote the prosperity and development of online literature.