一个健康的,成熟的市场依赖于市场信誉和市场秩序,这不仅需要建立市场规范,而且需要依靠市场道德。前者是一种外部的它律机制,后者是一种内部的自律机制。人们固然会因为他律的强制性而采取服从,但真正的自觉遵守却来自于自律,况且对一些缺乏自律意识的人来说,即使有了他律的条文也未必会服从。因此,在市场竞争中道德的调节作用是不可忽视的。我们需要依赖道德的调节来形成有序的良性竞争。这不仅是市场进一步发展的保证,也是对竞争者利益的有效维护。那么,在市场竞争中我们需要作哪些道德思考呢? 1.善意竞争所谓善意竞争,就是将竞争看作是一种相互促进的动力,一种推 A healthy, mature market relies on market credibility and market order, which requires not only establishing market norms but also relying on market ethics. The former is an external legal mechanism, the latter is an internal self-regulatory mechanism. Of course, people will obey because of the compulsion of other disciplines. However, the real voluntary observance comes from self-discipline. Moreover, some people who lack self-discipline may not obey even the provisions of other disciplines. Therefore, the moral adjustment in the market competition can not be ignored. We need to rely on moral regulation to create orderly and healthy competition. This is not only a guarantee for the further development of the market but also an effective safeguard for the interests of competitors. Well, in the market competition we need to make what moral thinking? 1. Goodwill competition The so-called goodwill competition, that is, competition as a mutually reinforcing motivation, a push