民生新闻是贴近百姓生活的一种新闻形式,在激烈的媒体竞争中,民生新闻积极推出热线报道,进一步拉近与观众的距离。今后民生新闻热线运营的发展应重视舆论引导力量、节目品牌塑造和互动平台建设,并创新民生新闻的报道内容和报道方式,切实为观众带来更具吸引力的节目。 People’s livelihood news is a kind of news form close to people’s life. In the fierce media competition, Minsheng News actively launched hotline coverage to further narrow the distance with the audience. In the future, the development of hotline hotline Minsheng should attach importance to the construction of public opinion guiding forces, program brand building and interactive platform, and innovate the coverage and reporting methods of livelihood news so as to bring more attractive programs to the audience.