营销工程是研究开发和使用交互式、定制化的计算机决策模型用于分析、规划、实施市场营销战略和策略,属于营销的定量分析工具,其理论依据是传统的市场营销理论。本文以STP战略决策模型为例,阐述营销工程在医药营销决策中的具体应用。 Marketing Engineering is the research and development and use of interactive, customized computer decision-making model for the analysis, planning, implementation of marketing strategies and strategies, a quantitative analysis of marketing tools, the theory is based on the traditional marketing theory. This paper takes STP strategic decision model as an example to illustrate the specific application of marketing engineering in medical marketing decision-making.