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本文以北京京北职业技术学院为例,用SWOT战略分析法对其开设会展策划与管理专业的内外部环境进行剖析,明确了办学特色、师资团队建设、多元实践体系以及特色课堂教学体系等发展思路。一、问题的提出借助北京建设世界城市的发展机遇,怀柔区提出打造国际会议核心区的宏伟蓝图。但是目前最大问题之一是专业人才匮乏,现有会议、会展人员整体素质不高、承接大型活动经验少。急需了解国际惯例、对会议、会展业有深入研究、富有实际操作经验的专业人员队伍。北京京北职业技术学院(后文
This paper takes Beijing Jingbei Vocational and Technical College as an example, analyzes its internal and external environment of exhibition planning and management by means of SWOT method, and makes clear such development ideas as characteristics of running a school, construction of teacher team, multiple practice system and characteristic classroom teaching system . I. PROBLEM PROPOSALS Leveraging on the opportunities for Beijing to build a world city, Huairou District proposed a grand blueprint for building an international conference core area. However, at present, one of the biggest problems is the shortage of professionals. The existing conferences and exhibitions have low overall quality and little experience of undertaking large-scale activities. Urgent need to understand the international practice, the conference, exhibition industry has in-depth study, full of practical experience in the professional staff. Beijing Beijing North Vocational and Technical College (later