论文部分内容阅读
随着信息技术的提高和网络经济的发展,电子商务迅速发展,带来商业变革,其对企业核心竞争力的影响也日益明显。电子商务对提升企业核心竞争力的作用表现在为企业培育核心竞争力创造条件,降低企业运作成本,提高运作效率,改变营销管理,改变竞争方式,拓宽核心竞争力的延伸空间等方面。企业抓住机遇,利用电子商务创造企业优势,获得长久发展成为企业当务之急,本文主要论述了电子商务对提升企业核心竞争力的作用的主要表现方面。
With the improvement of information technology and the development of network economy, the rapid development of e-commerce has brought about commercial changes and its impact on the core competitiveness of enterprises has become increasingly obvious. E-commerce to enhance the core competitiveness of enterprises in the performance of the core competitiveness of enterprises to create the conditions to reduce operating costs, improve operational efficiency, change marketing management, change the mode of competition, and broaden the core competitiveness of the extension of space and so on. Enterprises seize the opportunity to use e-commerce to create business advantages, access to long-term development has become a business imperative, this paper discusses the main role of e-commerce to enhance the core competitiveness of enterprises.