随着商品经济的发展,包装废弃物越来越多,而这些废弃物对自然环境及人类造成了很大的危害。基于可持续发展的战略思想,绿色商品和绿色包装逐渐兴起。人们开始探索新的设计模式,开始从包装设计的方方面面中体现“环保意识”。本文通过对茶叶包装设计中“环保意识”的分析得到了许多对茶叶公司标志设计的启示。 With the development of commodity economy, more and more packaging waste, which caused great harm to the natural environment and human beings. Based on the sustainable development strategy, green products and green packaging are gradually emerging. People began to explore new design patterns and began to embody “environmental awareness” in all aspects of packaging design. In this paper, we get many enlightenment on the logo design of tea company through the analysis of “environmental awareness ” in the design of tea packaging.