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随着消费观念的转变,人们日益认识到品牌在应对市场竞争,争夺消费者心智资源的重要性。文章通过对品牌理念的剖析,挖掘影响品牌形象建设的视觉化设计要素,为品牌形象的永续发展提供理论支撑。
With the change of the concept of consumption, people are increasingly aware of the importance of the brand in responding to market competition and competing for consumers’ mental resources. Through the analysis of the brand concept, the article excavates the visual design elements that affect the brand image construction and provides theoretical support for the sustainable development of the brand image.