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2013年11月,在红色圣诞来临之际,星巴克在江浙沪推出“缤纷星愿闪耀圣诞”主题互动活动。为了有效传播营业信息,本次活动引入了城市地图概念,通过在线入驻门店小屋,线上许下圣诞愿望,将线上与线下实体门店进行有机结合,引导消费者在互动中了解更多门店信息,并有效促使线上用户向线下门店引流。为了更好地推广“圣诞许愿”这一互动游戏,星巴克通过互动通炫动的富媒体技术,欢乐展现了星巴克的新潮魅力与圣诞节日气氛,同时激发了受众的活动参与热情,为圣诞许愿
In November 2013, at the dawn of Christmas, Starbucks launched the interactive theme of “Colorful Stars to Sparkle Christmas” in Jiangsu, Zhejiang, and Shanghai. In order to effectively disseminate business information, the event introduced the concept of city map, online Christmas Eve promises online store online stores, online and offline physical stores to guide consumers to learn more interactive store Information, and effectively promote online users to drain the store. In order to better promote the “Christmas Wishing” interactive game, Starbucks through the interaction through the rich media technology, joyful show Starbucks trendy charm and Christmas day atmosphere, while stimulating the audience’s enthusiasm for participation in the activities for the Christmas Wishing