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在现代市场环境下,企业和消费者作为市场的两极,总是处于相互制约、相互影响之中。一方面,企业从自身生存和发展的角度出发,希望尽可能实现大规模生产,以降低单位成本,实现利润最大化。而大规模生产的结果是产品品种单一,彼此之间的差异不明显。另一方面,随着现代人生活质量的提高,消费者希望自己购买的产品能体现出自己的个性,这就要求企业生产的产品品种繁多,不相雷同。正是在这种矛盾的运动中,原子细分市场有了其生存发展的土壤。原子细分的分析对企业最大限度地满足顾客需求有重大的现实意义。
In the modern market environment, enterprises and consumers, as the poles of the market, are always in a state of mutual restraint and mutual influence. On the one hand, enterprises from the perspective of their own survival and development, hoping to achieve mass production as much as possible to reduce unit costs and maximize profits. The result of large-scale production is a single product variety, the difference between each other is not obvious. On the other hand, with the improvement of the quality of life of modern people, consumers want to buy their own products to reflect their own personality, which requires companies to produce a wide variety of products, not the same. It is in this contradictory movement that the atomic market has its own soil for survival and development. The analysis of atomic subdivision has great practical significance to the enterprise to satisfy the customer’s needs to the maximum extent.