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随着市场经济发展进程的不断推进,深化改革的不断迈进,我国企业发展面临着新的机遇和挑战。企业生产效率的提升,市场销售份额的扩大对于企业经济发展实力的壮大有较为重要的意义。企业市场销售在传统销售经验积累的基础上要实现进一步的拓展和创新,以市场需求为导向,以满足消费者消费需求为目标,实现市场营销策略的创新发展。本文以目前市场竞争发展环境为研究背景,针对企业市场营销创新策略问题提出现实性思考,旨在为企业的发展带来有效的建议。
With the continuous progress of the market economy development and the deepening reform, China’s enterprises are facing new opportunities and challenges. The enhancement of production efficiency and the expansion of market share have more important meanings for the expansion of the economic strength of enterprises. Market sales in the traditional sales experience based on the accumulation to achieve further expansion and innovation, market demand-oriented, to meet consumer demand as the goal, to achieve innovative marketing strategy. In this paper, the current market competition for the development of the environment for the research background, business marketing innovation strategy put forward realistic thinking, designed to bring effective advice for the development of enterprises.