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从SWOT矩阵模型理论出发,结合酒钢冷轧薄板实际,对冷轧薄板内部和外部环境进行了深入分析,阐明了酒钢冷轧薄板的优势、劣势、机会和威胁,对企业竞争力做了简析,并提出了酒钢冷轧薄板应采用增长型发展战略,通过积极发展与增长提高企业竞争力,取得了良好的效果。
Based on the theory of SWOT matrix model, the internal and external environment of cold-rolled sheet is analyzed according to the actual situation of cold-rolled sheet. The advantages, disadvantages, opportunities and threats of cold rolled sheet are clarified. It is also pointed out that the strategy of growth-oriented development should be adopted for the cold-rolled sheet of Jiuquan Iron and Steel Co., Ltd., and achieved good results through enhancing the competitiveness of enterprises through positive development and growth.