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采用文献研究法、调查统计法和逻辑分析法,调研天津市19所高校图书馆微信公众平台开通、利用平台开展读者服务情况。研究结果与结论:(1)14所高校图书馆(73.7%)开通微信服务;订阅号8所(57.1%),服务号6家(42.9%);(2)11所高校图书馆公众号(78.6%)完成微信认证;(3)各馆微信公众平台功能集中在群发消息、客服服务、自定义菜单和自动回复;(4)各馆完善公众号基本服务的同时,应增强利用新平台开展个性化服务的意识和能力。
Using literature research method, survey statistic method and logical analysis method, we investigate the opening of WeChat public platform of 19 university libraries in Tianjin and make use of the platform to carry out reader service. Results and Conclusion: (1) We have opened WeChat service in 14 university libraries (73.7%); 8 subscriptions (57.1%) and 6 service numbers (42.9%); (2) 11 university libraries 78.6%) WeChat certification completed; (3) WeChat public platform functions in each group focused on mass messaging, customer service, custom menus and automatic reply; (4) Museums to improve the public services at the same time, should enhance the use of the new platform Personalized service awareness and ability.