论文部分内容阅读
文化与科技创新融合已成为推动世界经济增长的动力。借助产业价值链的视角,深入分析科技创新在文化产业价值链上内容创意、生产制造、营销推广、分销传播和交换消费等环节的渗透与融合态势。针对我国融合发展中存在的问题,应发挥自身文化特色优势,依托科技创新,探寻文化与科技融合发展的最优战略路径,提升文化产业核心竞争力。
The integration of culture and technological innovation has become the driving force behind the growth of the world economy. With the perspective of industrial value chain, the paper deeply analyzes the infiltration and integration of science and technology innovation in content creation, manufacturing, marketing, distribution, communication and exchange in the value chain of cultural industries. In view of the problems existing in the integration and development of our country, we should give full play to our own cultural characteristics and rely on scientific and technological innovations to explore the optimal strategic path for the integration of culture and science and technology and enhance the core competitiveness of the cultural industry.