谣言既可引发公共事件,也可能使公共事件加剧恶化。随着公共事件的不断发生,谣言的不断制造和传播也日益成为常态,政府如何应对公共事件中谣言传播问题,必须引起学术界和政府部门的共同关注。本文通过对谣言传播主要途径和方式的客观规律分析,指出谣言传播问题产生的六个方面原因,并从认识、具体措施、技巧、程序、制度等方面提出了科学应对谣言的对策建议。 Rumors can either trigger public events or aggravate public events. With the constant occurrence of public events, the continuous manufacture and spread of rumors are becoming increasingly commonplace. How the government should deal with the spread of rumors in public events must draw the common attention of academics and government departments. By analyzing the objective laws of the main ways and means of spreading rumors, this paper points out six reasons for the rumors spreading and puts forward countermeasures and suggestions on how to handle rumors scientifically from the aspects of cognition, concrete measures, techniques, procedures and systems.