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随着社会的不断发展与进步,传统媒体广告逐渐满足不了社会大众和媒体的需求。随着新媒体的出现,使得广告设计面临着前所未有的机遇和挑战,一方面,新媒体广告需要体现其良好交互性特点,即要求新媒体广告和受众之间可以相互作用;另一方面,新媒体广告可以让受众沉浸在一种良好的思想活动中,有效消除对广告的抵触心理,这是新媒体广告设计必须遵循的二维法则。
With the continuous development and progress of society, traditional media advertising gradually can not meet the needs of the general public and the media. With the advent of new media, advertising design is facing unprecedented opportunities and challenges. On the one hand, new media ads need to reflect the characteristics of their good interaction, which requires new media ads and audiences to interact with each other. On the other hand, new Media advertising can make the audience immersed in a good ideological activity, effectively eliminate the psychological contradictions of advertising, which is the new media advertising design must follow the two-dimensional law.