零售企业是整个商品价值链的终端,是从产品研发到采购制造的终点,是物流、商流、信息流在消费者面前的汇合点。抓好零售终端的促销,能有效地促进消费者整个购买过程的最终实现,使潜在的消费者变成现实的消费者。在这一过程中,除了营销战略层面的缜密策划,还要掌握一定的促销方法与技巧。 Retail enterprises are the terminals of the entire product value chain, which is the end point from product development to procurement and manufacturing, and the convergence point of logistics, business flow and information flow in front of consumers. Grasping the promotion of retail terminals, can effectively promote the ultimate realization of the entire consumer purchase process, so that potential consumers into real consumers. In this process, in addition to the careful planning of marketing strategy level, but also have some promotional methods and techniques.