广播宣传的出发点与着眼点,就是唤起听众兴趣,作用于听众心理,从而产生最佳收听效果。实践证明,凡是能够适应听众心理特点的广播宣传,影响比较深远;反之,则往往为听众所拒绝,即使勉强收听了效果也差。因此, The starting point and focus of radio advertising is to arouse the interest of listeners and act on listeners’ psychology so as to produce the best listening results. Practice has proved that any audience who can adapt to the psychological characteristics of the broadcast, the impact is far-reaching; the other hand, is often rejected by the audience, even barely listened to the effect is poor. therefore,