作为德国“老字号”的化工企业,巴斯夫与中国的关系可谓源远流长。从1885年开始向中国推销纺织品染料算起,今年已是巴斯夫来到中国的第125个年头。接下来,巴斯夫还将在本土化战略上继续发力,意欲在2009年到2013年间投资20亿欧元,以实现亚太区销售额70%来自本土化生产的目标。就此,巴斯夫公司中国区总裁关志华接受我们专访,阐释巴斯夫的“中国生存之道”。 As a German “old-fashioned” chemical company, the relationship between BASF and China goes back to ancient times. BASF has been in China for its 125th year this year, counting on the sale of textile dyes to China since 1885. Next, BASF will continue to exert its localization strategy with the intention of investing 2 billion euros from 2009 to 2013 in order to achieve 70% of its sales in Asia Pacific from the goal of local production. In this connection, Guan Zhihua, President of BASF China, accepted our interview to explain BASF’s “Way of China’s Survival.”