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汽车营销模式在汽车营销企业开拓市场和建立有效的运营起着很重要的作用。汽车市场的发展使汽车营销的模式发生了巨大的变化,从传统的营销模式,到不断产生的新的营销模式,有了很大的的改变并且具有了更全面的多样化的特点。根据市场经济不断发展的情况,汽车是一种重要的交通工具。由于国家控制的唯一的销售渠道给汽车营销造成很大的障碍,使我国形成了当前汽车营销的现状。在本文中通过对中国汽车营销现状的分析,并对我国汽车营销的发展进行了讨论。
Car marketing model plays a very important role in car marketing enterprises to develop new markets and establish effective operation. The development of automobile market has brought great changes to the pattern of automobile marketing. It has changed greatly from traditional marketing model to new marketing model constantly emerging, and has more diversified features. According to the continuous development of the market economy, cars are an important means of transport. As the only state-controlled sales channel to the car marketing caused a great obstacle, so that our country has formed the current status of car marketing. In this paper, through the analysis of the current status of China’s automobile marketing, and the development of China’s automobile marketing were discussed.