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记者:现在的广告公司要赢得客户需要比稿,制作公司要赢得客户也要比稿,您怎样看待制作公司迷种比稿?高小龙:按照国际惯例,广告公司面对的客户是企业,制作公司面对的客户是广告公司,因此严格意义上,制作公司不存在同广告公司相同的比稿行为和方式,制作公司和广告公司的关系是合作协力关系,创作和执行团队关系。在中国这些年来,这样的关系越来越走入正轨,当然也不乏有中、小型广告公司从创意比稿到制作执行通吃的现象,也不乏有制作公司直接对应企业
Reporter: Now advertising companies want to win customers need more than draft, production companies to win customers than the draft, how do you view production company fan race? Gao Xiaolong: In accordance with international practice, the advertising company is facing customers is business, production The company faces the client is an advertising company, so the strict sense, the production company does not exist with the same advertising company copywriting behavior and style, production company and advertising company relationship is cooperation and cooperation, creation and implementation of the team relationship. In China these relations have been on the right track in recent years. Of course, there are also many medium and small-scale advertising companies that run from creative drafts to production executions. There are also a number of companies that directly respond to production companies