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2012年6月,中国广告品牌媒介投放的数据进行了很大改动,由于市场的原因,原来一直使用的媒介投放净值不再对外公布(最大原因是媒介折扣问题),取而代之的是每月与去年同期的相比较,把品牌在不同时期的表现很好地表现了出来,与去年同期投放的百分比有一定的参考性。本月品牌全媒体(电视、平面、广播、户外)的广告投放前十五位品牌中,处于第一位的肯德基,其2012年6月的投放比去年6月同时期的投放增长了
In June 2012, the data of China's advertising brand media was drastically changed. For market reasons, the original net media value that has been used has ceased to be announced (the biggest reason is the media discount issue), which is replaced by the previous month Compared with the same period, the performance of the brand in different periods performed well, with the percentage of the same period last year, there is some reference. Among the top 15 brands in this month's brand-wide media (TV, print, broadcast, outdoor) advertising, KFC ranked No. 1 in terms of delivery in June 2012, up from the same period in June last year