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1.创意的涵义在“大发现”的航海时代,水手们有过这类记录:根据航海图的指示,这一带应该是一望无际的海洋,但突然间却冒出许多环状的岛屿;更神奇的说法是,入睡前是一片汪洋,醒来时却发现周围出现海岛——著名广告大师杨杰美用这一魔岛的现象比喻创意产生的神秘过程.由此我们可以从这个角度来定义“创意”:所谓创意,就是前所未闻的,能充分反映并满足人们某种物质的或情感的需要的意念或构想.
1. The Meaning of Creativity Sailors in the era of “big discovery” have had such records: According to the chart, this area should be an endless ocean, but suddenly many annular islands emerge; even more amazing Is that before falling asleep is a vast expanse of water, woke up but found around the island - the famous advertising master Yang Jiemei with the phenomenon of this magic island metaphor of the mysterious process of creativity, which we can from this perspective to define the “creative” : The so-called idea is the idea or conception that has never been seen before and can fully reflect and satisfy people’s certain material or emotional needs.