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随着汽车保有量的逐年递增,汽车后市场竞争日益加剧,成为用户关注的焦点和汽车厂商获取竞争优势的利器。然而目前的汽车后市场服务体验差,可信度低,服务质量参差不齐的现状让车主非常纠结。为何会造成这种现象呢?那还得先从汽车后市场现状说起。1汽车后市场供给侧的现状我国目前的汽车保有量约为1.7亿辆,平均车龄约4.7年,年产值达7 000亿元。随着车龄的逐渐延长,汽车保有量稳步增长,我国汽车业正在从增量经济向存量经济
With the increase of car ownership year by year, the competition in the automobile market becomes more and more aggravating, becoming the focus of users and the weapon for car manufacturers to gain competitive advantage. However, the current automobile market experience poor service experience, low credibility, uneven quality of service status so that owners are very tangled. Why does it cause this phenomenon? That has to start with the car after the market status quo. 1 Vehicle aftermarket supply side status China’s current car ownership of about 170 million vehicles, the average age of about 4.7 years, with an annual output value of 700 billion yuan. With the gradual extension of the car age, the car ownership increased steadily, China’s auto industry is from incremental economy to the stock economy