一个有着一百多年历史、销声匿迹二十多年的老品牌为什么能逐渐复活?莱茵金啤的成功是因为挖掘了一个还未被别人发现的市场——每一年《Business 2.0》杂志都会举办一次评奖,评奖当年一批具有代表性的市场营销项目,奖励它们独特的创意和成功的市场推广运动。2003年的品牌再推广大奖出乎意料地颁给了一个似乎“鲜为人知”的啤酒品牌,而且只是纽约当地的一个啤酒品牌。这家生产“莱茵金啤”(Rheingold Beer)的地区性公司,与世界闻名的联合利华和迪斯尼等 Why an old brand that has a history of more than 100 years and disappears for more than 20 years can be gradually revived? The success of Rhine-Brewery is due to the discovery of a market that has not yet been discovered by anyone - Business 2.0 will be held every year One award, a selection of representative marketing projects of the year, awards their unique ideas and successful marketing campaigns. The 2003 Brand Redemption Award surprisingly presented a seemingly “little-known” beer brand and was just a local New York beer brand. The regional company that produces Rheingold Beer, and the world-famous Unilever and Disney, among others