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随着我国加入WTO,市场进一步开放,境外传媒集团进入中国的步伐更加迅速,动作越来越大,给中国传媒业带来了冲击与挑战。我国传媒市场的大门正在一步步被打开,这是大势所趋,是中国传媒业进行市场化变革的历史性必然选择。我们要以积极的态度、开放的心态对待竞争,同时可以通过法律、法规和市场手段对媒介进行间接控制。深入推动媒介市场化,媒体重新定位与整合是生存与发展的必由之路。
With China’s accession to the WTO, the market has been further liberalized. The overseas media groups have entered China more rapidly and with more and more actions. This has brought challenges and impact to the media industry in China. The door to our media market is being opened step by step. This is the trend of the times. It is a historic inevitable choice for the market-based reform of the media industry in China. We should treat the competition with a positive attitude and an open mind. At the same time, we can indirectly control the media through laws, regulations and market instruments. In-depth media market-oriented, media re-positioning and integration is the only way to survive and develop.