0引言信息化产业近年来随着国家的大力推进,信息化已经成为国有企业转型过程中必不可很少的有效管理工具。国资委对央企自身的经营管理水平和执行效率要求越来越高,同时,将智能化、协同化、集成化和虚拟化作为央企信息化的主流发展趋势,将信息化定义成为提升央企管理水平、加强集团管控的有力武器。结合我们房地产企业自身的基础情况,针对性的进行信息化建设,可在不同层次、不同角度出发制定信息化的规划,从而更好的推动房地产企业管理提升及快速发展。房地产行业的管理的核心是注重项目的房地产业务全过程 0 Introduction The informatization industry has been vigorously promoted by the state in recent years and informatization has become an indispensable and effective management tool in the process of transformation of state-owned enterprises. SASAC requires higher and higher levels of its own management and implementation efficiency. At the same time, intelligence, coordination, integration and virtualization are the major trends in the informatization of central SOEs. Informationalization is defined as enhancing the management level of central SOEs , Strengthen the group control of powerful weapons. Combined with our own real estate company’s own basic situation, targeted information technology, information technology at different levels and from different angles to develop the planning, so as to better promote the real estate business to enhance the management and rapid development. The real estate industry is the focus of the management of the real estate business focus on the entire process