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从上个世纪八十年代中叶,整合品牌传播的概念才开始出现,今天,整合品牌传播取代单纯的广告已经成为一种趋势。品牌传播更多偏重快速消费
From the mid-eighties of last century, the concept of integrated brand communication began to emerge. Nowadays, the integration of brand communication to replace simple advertisement has become a trend. More emphasis on brand communication fast consumption