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文章基于问卷调查的结果,首先分析了华山客源市场的年龄、学历和收入构成情况;然后分析了华山旅游者的行为包括需求行为、群体旅游行为、感知旅游行为等的特点;并结合发现的问题提出了开拓华山客源市场、实现山地旅游资源可持续利用的对策。
Based on the results of the questionnaire survey, the paper first analyzes the age, education background and income composition of Huashan tourist market. Then it analyzes the characteristics of Huashan tourist behavior including demand behavior, group tourism behavior and perceived tourism behavior. The issue put forward to open up Huashan source market, mountain tourism resources to achieve sustainable use of countermeasures.