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塑造报纸良好的品牌形象,不仅要提高新闻质量,还要能够吸引读者的注意力。信息时代,人们的阅读出现浅阅读和碎片化阅读的发展趋势。面对海量信息,读者能够自主选择自己感兴趣的媒体和内容。因此,良好的报纸版面视觉传达效果,能够起到吸引读者的注意、塑造报纸品牌形象的作用。所以,应加强对报纸品牌形象视觉传达效果的研究,有针对性地加强报纸版面视觉传达设计,进而提升报纸品牌形象。
Creating a good brand image for the newspaper will not only improve the quality of the news but also attract readers’ attention. In the information age, people’s reading tends to be the trend of shallow reading and fragmented reading. The face of massive information, readers are free to choose their own interest in the media and content. Therefore, a good newspaper layout visual communication effect, can play to attract the reader’s attention, shaping the role of newspaper brand image. Therefore, it is necessary to strengthen the research on the visual communication effect of the brand image of the newspaper, enhance the visual communication design of the newspaper layout in a targeted manner, and further enhance the newspaper brand image.