论文部分内容阅读
目次导论一、附奖赠促销行为的性质与要素提炼(一)附奖赠促销行为的多重性质(二)附奖赠促销行为的要素提炼二、不正当附奖赠促销行为的范围(一)附奖赠促销行为的多重分类(二)不正当附奖赠促销行为的判断标准(三)不正当附奖促销行为的范围(四)不正当附赠促销行为的范围
Introduction to the introduction of one, the nature and essentials of bonus promotional activities (a) the nature of the multiple gift promotional activities (two) bonus promotional elements of the promotion behavior II, the scope of improper bonus gift activities (a) Multiple classification of promotional gifts with donations (II) Criteria for judging unfavorable promotional gifts (III) Scope of improper promotional activities (4) Scope of improper promotional activities