“假日经济”是指人们利用节假日集中消费购物,从而带动供给、市场、经济发展的一种综合性强、牵扯面大、可持续发展的系统经济模式。其实质是通过在假期刺激需求来拉动供给,最终带来经济的全面发展,是可持续发展的。然而“假日经济”虽然叫得响亮,其实质和潜力却远没有被商家正确认识,导致消费市场被不合理开发,造成了“黄金周”红红火火和节后冷冷清清的巨大反差。 “Holiday economy” refers to a systematic and comprehensive economic system involving large-scale and sustainable development in which people make use of holidays and concentrate on consumer shopping so as to drive supply, market and economic development. In essence, it stimulates supply by stimulating demand during holidays, eventually bringing about the all-round economic development and sustainable development. However, although the “holiday economy” is loud and clear, its essence and potential are far from being properly understood by the merchants, resulting in the unreasonable development of the consumer market, resulting in a huge contrast between the booming “Golden Week” and the post-holiday cold and clear.