随着电子产品的迅速发展以及网络的快速普及,新兴媒体的应用给日常办公和生产生活带来了极大的便利。国电滦河发电厂在企业文化的宣传贯彻过程中,对新兴媒体的应用进行了有力的探索,通过用好、用活新媒体,极大地提升了企业文化的感染力和说服力,从而形成文化共识,提升了企业竞争的软实力。 With the rapid development of electronic products and the rapid popularization of the Internet, the application of emerging media has brought great convenience to daily office work and production and life. During the propaganda and implementation of corporate culture, Guodian Luanhe Power Plant made a vigorous exploration into the application of emerging media. By making good use of the new media, the Luanhe Power Plant greatly enhanced the contagious power and persuasiveness of corporate culture to form a culture Consensus, enhance the soft power of business competition.